Thursday, 20 September 2012
5 tips on how to present like Steve Jobs
5 tips on how to present like Steve Jobs. Whenever I’m asked to speak to a group -- whether it’s a large gathering like a college commencement, or a smaller one like those found at a local chamber of commerce’s monthly breakfast -- I think of Steve Jobs, the master presenter.
Who else didn't know Steve Jobs. Although he has passed away, but the aura and presentation power of Steve Jobs is always there, with his audiences. Steve Jobs didn’t just focus on statistics or technology in his communications. Steve Jobs sold the benefits of his company’s products.
Steve Jobs has widely been referred to as "legendary", a "futurist" or simply "visionary", and has been described as the "Father of the Digital Revolution", a "master of innovation", and a "design perfectionist".
Take a quick look at Steve Jobs’ keynote address introducing the iPhone during the 2007 Macworld Conference & Expo. Steve Jobs makes visuals were used to illustrate a point, not to fill space or entertain.
And no matter how brief or long the Steve Jobs-led dog-and-pony show, you left the venue with a full understanding of what was presented by Steve Jobs. What Is success?
We can all take some communications cues from Steve Jobs. Here are five that I recently came across from Jim Confalone, co-founder and creative director of ProPoint Graphics, a New York-based professional presentation design firm about Steve Jobs.
1. Know the one critical point in your presentation -- then make it clear.
Steve Jobs recognized that the human mind couldn’t process a mountain of material in one sitting. Any information or data that isn’t driving a specific message can be a distraction that weakens the impact of your presentation. Steve Jobs believe that use only visuals that support his one point.
2. Acknowledge why people are listening to you.
Your audience is in the room for a particular reason. For Steve Jobs, it’s critical to understand why they’re listening to him so people can tune his presentation in a manner that makes them more receptive listeners. The same talk might play out very differently if it’s given to shareholders, engineers or sales people, Steve Jobs added. Steve Jobs' 12 rules of success.
3. Make an immediate, personal connection.
Steve Jobs always began by trying to make an emotional connection with the audience, even though his goal was to sell technology. Steve Jobs makes this connection to builds empathy, which in turn encourages the audience to be more receptive to what he have to say. That's why Steve Jobs always get the audiences attention and attract them to understand of what he said.
4. Keep the audience focused on you the speaker, not your presentation.
The audience isn’t there to look at your slides. They’re there to see and listen to the presenter. Steve Jobs always keep his focus on them. That may mean bringing a prop to hold up and draw their attention to, or it may mean inserting a blank slide into your presentation so that the audience is forced to look at you. Steve Jobs often did this — again, drawing the audience’s attention to himself. Motivation for work.
5. Know your story.
You should know your content so completely that you are comfortable giving your presentation with no visuals at all. Steve Jobs was notoriously meticulous about his preparation, scripting everything. Other presenters prefer to have an element of spontaneity or improvisation, but not Steve Jobs.
Regardless of your style, mastery of your story affords you the luxury of calm and clarity, essential components to a great presentation. That's why, Steve Jobs always be an icon of amazing presenter.
That's all from CoolTips2u. You can apply this 5 tips on how to present like Steve Jobs to improve your presentation skill and makes your audiences amazed of you, of course you can do it! Remember, Steve Jobs does not sell computers, he sells an experience. Steve Jobs' presentations are meant to inform, educate, and entertain. Practice makes perfect. Rehearse makes better.
Taken from: entrepreneur.com (article, By Mikal E. Belicove), Google (images).
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