3 ways to promote your website

Even though your website has a beautiful design and high quality content, but if there are no visitors, your site is dead. If you are an online business and there is no one visiting your site, your business will be impacted.

To avoid this, you need to promote your website. Although website promotion may be challenging to accomplish initially, when you succeed, you will enjoy many benefits. Below are three effective strategies on how to promote your website.

1. Social Networking.

These days, there are many social networking sites to help you market your business. One of the most popular social media site is Facebook, which has millions of users. You can create a Facebook account and start adding friends. Many small online businesses have grown to become big businesses with the help of social media, with thousands of potential customers online. Twitter is another popular social networking site to help you promote your website, and best of all it is free.

2. Posting on Other Websites.

Guest posting is another of good method to boost your traffic. Look for other websites that are relevant to yours. The next step is to contact the website owner or administrator to find out whether you can publish your article there. After that, you need to write original and quality articles. These articles play a significant role in driving traffic to your site by adding a link at the bottom of each article.

3. E-mail Marketing.

E-mail marketing is still one of the most effective way to grow your internet business if done correctly. However you should not send out unsolicited e-mails, or you may be considered a spammer. What makes e-mail marketing great is you can use this platform to build personal relationship with your customers. When your customers trust you, there is a big opportunity they will buy your products and services. Always follow-up with them to maintain good relationship. Although there are more method you can use to promote your website, these are amongst the best.

Also read the tips monetising your website.

Taken from: News Straits Times - 8 August 2012 (article), Google (images).