Business sales letters

Business sales letters are an ideal way to promote your business. Your business is an extension of yourself. It is imperative that you present clients and customers as well as your prospective clients and customers be kept updated about the goods and services which you are offering.

All business sales letters that are written and dispatched by you, act as advertisements and PR for your business.

Business sales letters serve a dual function. They bring about increased awareness of your merchandise through the e-mails or the more conventional mails.

The clients and customers further spread this knowledge to others through word to mouth. Thus, your product is extensively publicized. This directly affects your business ventures.

The sales copywriter is to stick to the topic of business while composing business sales letters. The ethos of your letters should depict your professionalism. The first impression that you convey will be remembered.

Business letter can be formatted in four different ways, including the following:

1. Block letter format.

Most commonly used, this format consists of the text being left aligned, single spaced with paragraphs having double space.

2. Semi block format.

This is exactly same as block letter format besides the first line of each paragraph is indented.

3. Alternative block format.

This is same as block and semi block format. The only deviation lies in it having the return address, name, closing, date, designation and signature invariably on the left side.

4. Simplified format.

This format style is like the block letter format without including greeting and salutation. Simplified format addresses the reader whose gender is not known for sure, in an appropriate way.

All the above mentioned formats require certain rules to be followed such as:

* Write the complete return address and you may complement it with the logo of your business.

* The date the business letters are being dispatched.

* Name, title, and address of the recipient. By using envelopes with windows you can save on cost and do away with labels.

* Greetings - Commence with a greeting such as "Dear Recipient (name)" and also end the letter with his formal name.

The business letter should contain three paragraph. First is the introductory one stating what the letter is about. The next paragraph contains the main information to be conveyed and the last paragraph sums up the entire letter. Finally, conclude with a "Sincerely" or "Best Regards".

As you or a professional complete the task of sales letter writing, you will gain an insight about which product is being advertised and the best technique to connect with your clients or customers.

Mastering the art of compiling excellent business sales letters will take time. With the use of appropriate words, you can reach out to the customers by innovative style of sales copy-writing. This will set your business on the path to success.

Taken from: News Straits Times - 17 July 2012 (article), Google (images).